By Hugo Elliot
Keter Group is an industry leader in the development and manufacturing of sustainable resin-based outdoor home and garden decor. Based in Israel and founded in 1948, Keter Group has become synonymous with its sustainability efforts and its low price point on the products that they do offer.
Led by the work of CEO Alejandro Pena, Keter Group has enjoyed prosper and profitability as they’ve worked their way into newer markets. Keter Group’s CEO Alejandro Pena took time out of his day to share some of his thoughts on the newer Keter products while exemplifying some of the best aspects of the catalog.
Let’s dive into the world of Keter to better understand the product offerings therein.
The Keter Difference
The Keter Group has always exemplified the importance of sustainability and resourcefulness. From the auspices of its early days all the way to today, Keter Group has utilized sustainable resin material to offset its carbon footprint. This sustainable resin is great for outdoor use as it is weather-resistant and great for any climate. Additionally, the resin is completely recyclable which means that all of Keter’s products can be recycled to continue the sustainable process.
In addition to its focus on resin as a material to work with, Keter Group is uniquely focused on how it is approaching collecting its materials back to prevent them from landing in landfills. Keter Group believes in minimizing its carbon footprint and as a result, it has been developing collection centers in the area where it manufactures its products.
Going into the future, Keter hopes to continue improving its sustainability efforts by educating individuals and consumers alike.
Developing a Great Outdoor Oasis
Alejandro Pena of Keter Group is a prolific believer in designing for the space that you want to enjoy. Keter’s CEO suggests taking a look at your outdoor area to better assess how well it will work for what you are aiming to do.
To really make sure that you are getting the most out of your outdoor oasis, Keter’s CEO Alejandro Pena suggests defining what the space will be used for. Are you going to be inviting friends and family over for a burger or do you want something a little fancier with a bit more to offer for your older friends?
After envisioning the space and taking time to collect ideas for your loved ones, Pena advises splitting the project into different sections.
- Pool Deck Area – If you are going to be relaxing by the pool, why not consider installing a few Keter Adirondack Chairs? These chairs are exceptional for versatile seating and they are available in a number of styles and colors.
- Storage Area – Are you going to be storing stuff outside for convenient access? Alejandro Pena suggests the Keter Storage Bench as it provides extra seating as well as a deep area to store stuff that you will need while outside.
- Eating Area – If food preparation is on your mind then make sure that you grab Keter’s Group Outdoor Kitchen Cart. The Group Outdoor Kitchen Cart has a deep storage area as well as durable wheels that make it ideal for moving around the yard or into the home.
Alejandro Pena has been th CEO of Keter Group since 2017. In his time at the top of the company, Pena has remained carefully focused on giving his clients access to the best products at the best prices, all while taking careful time to tend to the environment.
